When you change the game, you get to rewrite the rules.
At Slang we drive growth through innovation. We take start ups to market. We guide Fortune 500's to new markets. Leverage your assets in ways you hadn't considered. We have a track record of taking the big swing. When you're going big, it's Slang time.
Oxygen For the Fire
Slang brings innovators to market. We work with the pioneers. The trailblazers and founders. Inventors. We’ll guide you from big idea to big deal.
We work with innovative partners developing disruptive businesses built for the next generation of tech, retail, wireless and more.
Go to Market Strategy
Business Model Development
Sales, Branding and Marketing Planning
Customer Acquisition and Pricing Strategy
Operations and Supply Chain Development
Swiss-Army Your Knife
Never let what you do today limit what you could do tomorrow. We excel at taking your expertise and extrapolating it to new growth markets.
Channel Identification and Development
Ground-up Sales Team Creation
Diversified Retail and Distribution
Redefining Your Market
Execution & Delivery
It’s Who You Know
The right partnerships open doors, and we focus on finding the keys. We have relationships across retail, technology, distribution and more. And, we team up with experts from a wide variety of disciplines to round out your team,
We build partnerships with genuine trust for a grand purpose.
Create a Common Vision
Partnership Planning and Governance
Joint Product Development
Go to Market Processes
Affiliate Marketing Programs
Our extensive experience in retail spans the globe and crosses categories. From specialty independent retailers to the world’s largest big box stores, from e-commerce giants to high end luxury, from rural convenience to urban high tech, we have consulted on technology products and developed digital services for over 250 retail brands worldwide.
National General and Specialty Merchandising
Drug, Grocery & Convenience
Regional General & Specialty Merchandising
Slang is an innovation consultancy built to develop, invent, create and connect better ways to work and live. Slang Words are original content, thoughts and ideas on the trends, issues and headlines that impact the way we move ahead.
We Believe In
Sally Lange's is a global senior executive, has served as a CTA Board of Directors Member, and is a Tech Industry thought leader. Her experience ranges from entrepreneur, to Fortune 100 corporate officer to key executive in one of the most successful private companies in the world. She has spent the bulk of her career in high tech and wireless , most recently at
T-Mobile/Sprint. She spent over a decade in leadership roles with Brightstar (a Softbank company), a rapid-growth company which she helped grow from multi-million dollar revenues to over $10B with offices in 50 countries worldwide.
Throughout her career, she has experience in General Management/P&L Leadership, Sales, Marketing & Communications, Development of High Impact Sales Organizations, Product & Business Development and Strategic Partnership Development with many of the world’s largest companies.
She is the founder and principle of Slang, a consultancy built to take innovators to market. Leveraging more than 20 years experience in wireless, technology, retail and consumer electronics, Slang connects experts with innovators who are creating new markets, developing new products and inventing new service businesses that meet the rapidly changing needs of our world.
Sally is particularly known for innovation, strategy and applying new ways of thinking to existing business problems. She is an advisor to a number of start-up technology companies, served as a member of the CTA Executive Board, the leading consumer electronics trade association and is co-founder of Executive Women in Wireless. She is a writer and lecturer at universities, industry conferences and events.
We partner with thought leaders, executives and innovators from a wide variety of
disciplines including finance, marketing, sales management, supply chain, retail, operations and technology. Through this network of experts, we offer broader services and support to accelerate growth. From consulting to fractional leadership to advisory services, our accomplished partners have the insight and experience to make your big idea the next
If you are passionate about changing the game, we would love to talk with you!